An Update on the 2019 Dogs of the Dow

Barron’s once reported that the “Dogs of Dow Investing Strategy No Longer Works.”

However, history has proven that the Dogs of the Dow works well. 

In 2009, they were up 16.9%. In 2010, they jumped 20.5%. In 2011, there were up 16.3%. In 2012, they jumped 9.9%. In 2013, they returned 34.9%. In 2014, they returned 10.8%. In 2015, they did okay, returning just 2.6%.  In 2016, the Dogs returned 16% on average.

In 2017, the Dogs of the Dow returned 19% for the year.

In 2018, the Dogs eked out a 1% gain, as the Dow lost 5.6% for the year, according to Forbes.


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As for 2019, there’s been quite a bit of success, as well.

  • Since the year began, IBM for example ran from about $108 to $134.65. 
  • Exxon Mobil ran from nearly $65 to a high of $81 before pulling back to $67.56.
  • Verizon ran from $53 to nearly $61
  • Chevron ran from $107 to $126 before pulling back to $118
  • Pfizer was a dud for the year to date, falling from $41 to $38
  • Coca-Cola ran from $46 to $54
  • JP Morgan Chase ran from $93 to $125
  • Procter & Gamble ran from $87 to $125
  • Cisco ran from $41 to $47 a share
  • Merck ran from $73 a share to $86

The best part—all of these stocks pay a dividend

To have nine out of 10 winners in one of the most volatile markets on record isn’t bad at all.

The Dogs of the Dow Strategy

You simply buying the highest yielding 10 Dow Jones stocks that fell out of favor, investing an equal amount in each, liquidating by January 1 of the following year, and repeating. 

When the year starts, look at the top 10 yielding dividend stocks in the Industrials. Invest equal amounts of money in all 10 stocks. Then, hold onto those stocks throughout the year. At the end of the year, we do it all over again.

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